Hot couple David and Victoria Beckham have co-played for another commercial venture, the Beckham Signature Fragrance Collection on September 26, at Macy’s Herald Square in New York City. About 2,000 enthusiastic fans soaked under the rain as the dynamic duo released their fragrances- Signature for Her and Signature for Him. Victoria’s remark that David was more involved in the creation of the fragrance than he gives himself credit for, came naturally as was all gaga about David’s amazing taste. The new brand apparently reflects the couple’s new image after their establishment in California.

“The new venture reportedly represents a foray into more prestige branding and is meant to reflect their new image since their establishment in California,” mimifroufrou.com reported. “It is not entirely clear what this means, but it seems to be an allusion to a more ostentatious, glamorous Californian lifestyle and maybe something to do with the myth of the American dream.”

The Eaux de Toilette will retail for $52 and $62 for her, and $50 and $60 for him.

As Spring 2009 is already rife with nature and weather-oriented inspirations, it is no surprise to see water play a seminal role in the themes and palettes of many of the first major shows of Milan’s Spring 2009 Fashion Week. On the fashion forecast: stormy English Summers at Burberry Prorsum, while Pringle’s evocation of the azure depths of swimming pools and inevitably cute nautical themes at D&G also echo H20’s influence. Below we showcase some of the highlights.

“I like going back to nature. I want the collection to be all about outerwear,” says Christopher Bailey of S/S 09’s Burberry Prorsum’s ready-to-wear, a collection he dubbed “Garden Girls”. I

In today’s industry where music and fashion are seemingly intertwined, Rihanna can officially call herself an artist. According to reports, the “Disturbia” singer is set to put out her own line of clothing. Def Jam’s platinum girl said earlier this year that she was interested in the prospect, indicating “There might be a clothing line on the horizon, maybe underwear.”Although Rihanna has never tried her hand at designing clothes she has previously embarked on similar business ventures. After the release of her mega hit “Umbrella” she came out with a line of umbrellas. She also linked up with H&M to design casual wear for their “Fashion Against AIDS” campaign.

Actress Heather Locklear was arrested yesterday in the Santa Barbara area for suspicion of driving under the influence.  Police are reporting that alcohol is not believed to be the culprit and tests are being conducted to check for drug use.

Locklear was released on her own recognizance without needing to post bail.  This year has been one hell of a year for the actress and her ex-husband Richie Sambora.  In March, Sambora was also arrested for driving under the influence.  He was arrested with his and Locklear’s 10 year old daughter Ava and her young cousin in the car.

Paris Hilton will launch Fairy Dust, her latest fragrance for women, next month. The ad campaign will feature Hilton as a fairy, and will debut later in the year. Neil Katz of Parlux Fragrances (the company that holds the Paris Hilton fragrance license) noted that “Everybody hates Paris, but she is on the front page”.

Fairy Dust is a floral fragrance developed by perfumer Cecile Krakower. The notes include “sparkling prosecco accord”, pink peony, orange blossom, spring gardenia, water lily, peach nectar, sueded patchouli, cashmere musk and vanilla cream.

Christina Aguilera and husband Jordan Bratman were seen cruising around in a glacier white Rolls Royce Phantom. First debuting her post-baby body at the 2008 MTV VMA awards, it’s definitely been a while since the ex-pop queen has been spotted out and about, according ridelust.com

Screen legend Sean Connery is the new face of Louis Vuitton.

We hear the famed James Bond star was snapped for the luxury brand’s new print ad campaign during a photoshoot with famed photog Annie Leibovitz earlier this month.

Connery’s Vuitton ads will be unveiled in October, just in time for this Fall’s 007 feature, The Quantum of Solace.

Jenna Jameson and Boyfriend Tito Ortiz (Image: Jenna Jameson MySpace)

Jenna Jameson and boyfriend Tito Ortiz are expecting twins! Jenna Jameson, the retired porn star, is pregnant with boyfriend Tito Ortiz‘s child, not one but two, PerezHilton.com is reporting.The source also said Jenna Jameson and Tito Ortiz, a mixed martial artist and former UFC fighter had already bought a very big home in the beach near Los Angeles to welcome their broods to the world.

Yes everyone, I can officially confirm that Tito and I are expecting twins! I had my second ultrasound today and was greeted by two big healthy babies with pounding hearts. I can’t even express the extreme serenity that came over me once I saw my children inside me. It has been my dream to have children for an extremely long time, and I truly feel like finally… the time is right and god has blessed me. I have never felt more like a woman, or more alive.
- Jenna Jameson writes - 

The flashy brooch with sapphires and diamonds is illustrated in a piece of Art Deco of 1930 that has sung Elton John wore in 1988 for his music video “I Do not Want to Go on With You Like That”.

Now this relic can be bought from the artist’s fans English, in the course of organized by Bonhams in London today. The lot includes a picture that demonstrates the use during filming of the clip.

And very business-minded! The hotel heiress was spotted debuting her clothing line in Milan, Italy yesterday. Paris Hilton looked hot in a black halter-style dress with matching black high heels, as well as a classic jeans and t-shirt ensemble .